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“An image ... is not simply a trademark, a design, a slogan or an easily             
    remembered picture.  It is a studiously crafted personality profile of an                             
    individual, institution, corporation, product or service.
IDENTITY & BRANDING:      Logo and Trademark Design    •    Identity Revitalization    •    Brand and Marketing Campaign DevelopmentDesign+Communications_Contact.html

Daniel Boorstin

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