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IDENTITY & BRANDING:      LOGO AND TRADEMARK DESIGN    •    IDENTITY REVITALIZATION    •    BRAND AND MARKETING CAMPAIGN DEVELOPMENT


•  Creative Direction
•  Art Direction
•  Graphic Design
•  Photography

2630 Maxwell Avenue
Oakland, California
94619

510.532.0606  Off
510.217.9775  Fax

alice@creativemark.net

mailto:rich@creativemark.netshapeimage_12_link_0
IDENTITY & BRANDING:         
• Logo and Trademark Design        • Brand and Marketing Campaign Development       • Identity Revitalization

In marketing, a corporate identity is the "persona" of a corporation which is designed to facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity includes a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.  

Corporate identity is often viewed as being composed of three parts:
    * Corporate design (logos, uniforms, etc.)     
    * Corporate communication (advertising, public relations, information, etc.)
    * Corporate behavior (internal values, norms, etc.)

Corporate identity has become a universal technique for promoting companies and maintaining corporate culture.  Guidelines, procedures & tools can be summarized as the structural aspects of managing the corporate visual identity.
ANNUAL REPORT DESIGN
An Annual Report provides a detailed look at the financial results for the prior twelve months of operations. 
Reporting requirements vary but most Annual Reports will include:  Chairmans Statement, Income Statement,
Cash Flow Statement, Balance Sheet, Notes to the Accounts, Auditors Report.

Annual Reports may include a marketing narrative, organizational charts & graphs.
Communications
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